https://www.baileyfriske.com/about daily 0.75 2025-01-21 https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587669028332-R719GGM1XWQ73XTEFP7G/profile.jpg About - About me I’m a creative and compassionate individual who has always valued helping others. This mindset has guided me in my career path. I’ve worked in various design roles for many years before finding my passion working as a UX Researcher. This role is very rewarding because I have the opportunity to uncover problems for others and to create strong solutions with them in mind. Proven expertise includes: Advocating for the user throughout a project Effectively solving user problems through strategic planning and creative analysis Fostering and maintaining a collaborative work environment for all team members https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587668049298-NDHEHOJFV8LB4DL70QQH/nature.jpg About https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587668001746-EZAJQJKAVGUV9PEV3K87/animals.jpg About https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587668142571-8SB4DECZULMX3LY7NVCL/art.jpg About https://www.baileyfriske.com/contact daily 0.75 2020-04-24 https://www.baileyfriske.com/work daily 1.0 2020-04-27 https://www.baileyfriske.com/work/grocer-ease monthly 0.5 2020-04-25 https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587769611236-9B6M8OQ94YKKFD95MOK9/_hero-grocer-ease.jpg Work - Grocer-ease https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587695314538-6USHFOCPYO46HIFPNQWJ/grocer-ease-sketch.jpg Work - Grocer-ease - Methodology A competitive analysis was conducted in order to gain a better understanding of this type of delivery app service, as well as to identify areas of opportunities. User insights were identified through analyzing user feedback on grocery/food delivery apps. This research helped formulate requirements for each step in the flow, which provided direction for the design exploration process. https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587855302362-EWR5911NYOY34GI3Y538/wireframes.png Work - Grocer-ease Flow: From the order confirmation through post-delivery https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587745689858-QT8D7TO05RTXUQV0WYH2/grocer-ease-flow1.jpg Work - Grocer-ease An order status overlay provides the user with live status updates. ‘Track order’ allows the user to see additional details on the Track Order page. The timeline and push notifications continuously updates during the driver's journey. https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587745763293-AQHNE5D4IMEWEA3E2K32/grocer-ease-flow2.jpg Work - Grocer-ease This page also gives the user options to contact the driver through the ‘Help’ link, see order details, and track the driver on a map view. https://www.baileyfriske.com/work/rei-in-store-pick-up-modal monthly 0.5 2020-04-27 https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587769875922-Z8Y3QQ2L9TILF1CHB46J/_hero-pickup.jpg Work - REI in-store pick up modal https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587752771152-7CFRDSZMCDUGX9LAZHJF/pickup-original-design.jpg Work - REI in-store pick up modal - Methodology In order to to validate the team’s proposal, a baseline user test was conducted using the current in-store pick up modal. The test was structured so that we could identify users challenges, goals, and expectations around picking up an item in-store with the existing design and functions. Image: Current pick up modal design https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587770974610-OTKR9FFULTV0B7RZ6JJ6/pickup-flow.jpg Work - REI in-store pick up modal Wireframe of the revised flow https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587756988140-XTLLOLQI8W1UBCGEJL9O/pickup-mock-flow-xs.jpg Work - REI in-store pick up modal High-fidelity mobile mocks showing the new flow and enhancements https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587757538390-SPV3CUG6IXELJWXH41YQ/pickup-mock-flow-lg.jpg Work - REI in-store pick up modal High-fidelity desktop mocks showing the new flow and enhancements, which (for desktop) includes a map view https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587762698762-UBZQIUX4MPOCP7SR8MOX/pickup-annotations-xs.png Work - REI in-store pick up modal Annotations for the various states https://www.baileyfriske.com/work/arrow monthly 0.5 2020-04-26 https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587769949098-MOGYVGCOKSI371ZP6PZ0/_hero-arrow.jpg Work - Arrow https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587932027493-V546MKU8C50POEGJHPIG/arrow-orig-design.jpg Work - Arrow https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587776512907-BFK7N9VINBHB4CLVDNT3/arrow-affinity-map.png Work - Arrow https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587777488648-X8KWO5I44RJB90HHYCOG/arrow-whiteboard.jpg Work - Arrow - Design In order to address usability concerns and other various findings, an updated design was explored. This included the user interface, content, navigation, functionalities, and tools. The overall strategy for the design was to provide users with an intuitive way of using the tools and improving the reporting functions, while being considerate of the amount of content users may need to access/view at a given time. To validate these designs, user tests were conducted with Arrow users who ranged in roles. Design iterations were made based on users feedback and a second user test was conducted with the updated wireframe designs. https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587782056562-POM0I0XV68Q5T9ZDXANO/02-filter-default.jpg Work - Arrow Filter options https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587781870921-7WFIOTPW95PSVQJA41ZF/01-home.jpg Work - Arrow https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587782169659-CYWOGJRETH4MA9IWNT6F/03-filter-results.jpg Work - Arrow Filtered results with spreadsheet-type functions https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587782144746-X4J6JF2B6JKC0WUICALC/Large+JPG-Aro+Ha_0428.jpg Work - Arrow Product detail page (sections collapsed) https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587782255726-36NHKH2NEPKEY5H6ZUMZ/05-PI-default-expanded.jpg Work - Arrow Product detail page (sections expanded) https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587783606445-DB6C0M23MVY1LFNNC0AS/arrow-annotations.jpg Work - Arrow https://www.baileyfriske.com/work/rei-engineering monthly 0.5 2020-04-25 https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587841000625-IFSH2Q7LEK9L21P2VF0V/_hero-rei-engineering.jpg Work - REI Engineering https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587852759639-INXQUI85FI762FGEVVSN/rei-engineering-whiteboarding.jpg Work - REI Engineering - Methodology To gain a better understanding of how engineering teams represent themselves and share their work with the public, a competitive analysis was conducted on many engineering and blog-based sites. Before the design work began, a white-boarding session was conducted with the stakeholders, to ensure alignment on requirements and user flows. https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587848029644-0GWH36913YKKBUEK1D4N/rei-engineering-cards.jpg Work - REI Engineering https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587853405162-W6H4M7D0QM2DXC6ELMTF/rei-engineering-flow-1.jpg Work - REI Engineering Home page: Featuring a site introduction, ‘Featured’ articles, and projects, along with an events and jobs placement / Flow: Blog article flow https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587857107905-V9E9YVM7JUC9KS9WA3W9/rei-engineering-projects-flow.jpg Work - REI Engineering https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587854332119-DKCHHXY1BWBLGTW0CHRQ/rei-engineering-contributor.jpg Work - REI Engineering Contributor page: Featuring contributor’s profile, blog articles, and projects https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587857480545-LA2UTFIT7TMVYGRM4J2C/rei-engineering-events-flow.jpg Work - REI Engineering https://www.baileyfriske.com/work/logos monthly 0.5 2020-04-26 https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587871701771-TXEHLKOBCQH2GOJFGP3W/welly-bellys-logo.jpg Work - Logos Welly Belly’s – Healthy food truck service https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587871153073-XRMLT8GLREA77AZF8UDQ/seattle-construction-logo.jpg Work - Logos Seattle Construction Service https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587871715826-RJBOVR4LEW5GNPM4ITQD/koloby-logo.jpg Work - Logos Koloby Jewelry Design https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587871493997-ONZH6YDHFYUABSB978Q5/sanctuarium-logo.jpg Work - Logos Sanctuarium – Terrariums https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587871221897-PIW8DGCIUQZGT158U28N/brewgrass-logo.jpg Work - Logos Erik & Rob’s First Annual Brew Grass Festival https://images.squarespace-cdn.com/content/v1/5ea1cb6c61f46b533b52d2a4/1587871475620-99FB76X6ZKPKX4EL5TKW/grader-rake-logo.jpg Work - Logos Grader Rake – Tool